Future-Proofing Your Mobile Budget Marketing Strategy
Mobile Pocketbook Advertising
Mobile wallets, like Apple Pocketbook and Google Budget, store electronic versions of bank card, commitment cards, event tickets, promo codes and more. They're an important consumer interaction device for brands because they're a long-term, easy-to-find, low-barrier way to attach and convert.
Unlike e-mails or social media ads, mobile budget passes can be frequently upgraded with vibrant content-- which consumers want and expect. For instance, a merchant can establish an automated project that sends out daily deals to its mobile purse pass holders for a restricted period.
This kind of targeted messaging programs you respect your most dedicated consumers while additionally attribution tracking driving even more transaction frequency-- a powerful combination. It's an especially effective technique for brands that want to drive customer loyalty without having an app.